Course length: ½ day

Course Description
This course will provide you with a process for developing a clear understanding of your
business's culture, operations, and market position, while facilitating the development of a
strategic blueprint for gaining the competitive advantage necessary for your business's success,
now and in the future.

Course Objective: You will develop an approach to the formulation of strategic programs and
initiatives critical for effectively leading and managing an organization.

Target Student: Executives, managers, consultants, and other business professionals who are
responsible for strategic planning in an organization.

Performance-Based Objectives
Upon successful completion of this course, students will be able to:
• prepare for the strategic planning process.
• develop a mission statement, define a vision for your organization, and conduct an
assessment of internal and external factors that influence your business.
• apply the information you have gathered and work to apply the values of your company's
mission with its vision to create a successful strategy for your business operations.
• put the plan into action and work toward the vision. You will implement and monitor the
plan to gauge its effectiveness.
Course Outline
Lesson 1: Preparing for the Strategic Planning Process
Topic 1A: Set the Parameters for the Strategic Planning Process
Topic 1B: Establish a Committee
Topic 1C: Gather Operational Data
Lesson 2: Initiating the Strategic Planning Process
Topic 2A: Develop a Mission Statement
Topic 2B: Develop a Vision Statement
Topic 2C: Assess Internal/External Environments
Topic 2D: Perform SWOT Analysis
Lesson 3: Developing the Strategic Plan
Topic 3A: Prioritize What the Strategic Plan Will Address
Topic 3B: Set Goals and Objectives
Topic 3C: Develop Strategy for Achieving Goals
Topic 3D: Draft the Strategic Plan
Lesson 4: Executing the Plan
Topic 4A: Assign Responsibility and Authority
Topic 4B: Establish a Monitoring System